Almost a year ago I wrote an article on “5 Steps to Help Your Twitter Campaign” where I gave you a list of five ways you can use your Twitter account to market your company.
Today I’d like to talk about something I did last year, and am doing this year as well: “Spring Cleaning.”
If you’ve been doing different Twitter marketing strategies, it is common that a lot of your followers (especially if you ever did a “mass follow”) will start to die off. Accounts are closed, abandoned, or hijacked for spam purposes. The goal of spring cleaning is to go through your Twitter follows, and un-follow any people who aren’t going to contribute to your long term online marketing strategy.
Setting a Goal for Your Twitter Marketing Strategy
It’s very easy to waste time on Twitter, and developing a Twitter marketing strategy is extremely important. Most of the time, Twitter can be used for attracting new clients, and attracting new joint venture/business partners that can help you market your products, services, blog articles, tweets, etc.
Depending upon your niche, you may lean more towards one over the other. I like to follow people on Twitter who fit into one of the following categories:
- A potential customer or client
- A potential joint venture/affiliate partner. These are people who share a similar customer base as mine, and whom I can either work with, or who will re-tweet some of my messages.
- Various famous people/companies (famous brands, my favorite musicians, etc).
The third category is really just for fun, so I will focus on the first two categories.
What is Your “Following” Criteria
Write down what your following criteria is going to be for the accounts you follow. I feel that an adequate Twitter follower:
- Follows You (if they are part of your potential customer/client network, or your future partner/joint venture network). Unless I just started following them for another purpose (sales or marketing purpose) I decided I would un-follow anyone who isn’t currently following me. They aren’t seeing my Tweets anyway, and more than likely only followed me as a ploy to build their Twitter campaign, and then un-followed me a few days later.
- Has Tweeted within the last three months. If their account hasn’t had any activity for more than three months, they’ve likely abandoned Twitter and are of little use to me.
- Isn’t a Spam Account. If their Twitter account is three stock “motivational quotes” and then a list of affiliate links, I am going to un-follow them.
These guidelines are not set in stone, and you can add/remove them based on your needs.
Segment Your Twitter List
After you’ve thought about your goal, create your lists (if you haven’t done this already). A “list” is just a way that you can organize your Twitter following to better view their Tweets. Using Twitter’s lists function is a very important marketing strategy
For more information on how to use Twitter Lists, visit this link: https://support.twitter.com/articles/76460-how-to-use-twitter-lists#
To save time, I will go into organizing and utilizing your lists. The link above will give you the technical part of setting up Twitter lists.
First, write down the two main categories for your lists: partners and customers. Partners are other companies in a similar/complimentary field as yours, and customers are… well potential customers! After you have these two broad lists, think about each different sub list you can put these users on.
Public Lists (users that haven’t interacted with me yet) – this should be 3-10 lists of niched down versions of your field. Don’t go overboard and create a list for every possible sub niche within your niche. Since I do strategic online marketing, my lists include PR firms, sales/marketing experts, etc.
Private List (users that have interacted with me) – this should be one list of people, and contains anyone who has interacted with you directly (through @ messages, re-tweets, and so on). I made this a private list, and will use this to further build relationships after someone has interacted with me.
Public Lists (users that haven’t interacted with me yet) – same as before, although I usually keep this as one or two lists. These are people that could utilize your product/services in some way.
Private List (users that have interacted with me) – same as before, put any other these people into a private list that you can use to organize people that you want to build a better relationship with.
Now that all of the organizing is out of the way, it’s time to get your hands dirty.
Log into your Twitter account, and click on the “following” tab to view all of the people your account is currently following. Start at the top of the list, and go through each one of the accounts you are following. Here’s the steps I took:
- I would open their account in a new tab on my browser
- First, I would see if they were following me. If not, I would un-follow them and move on.
- If they were following me, I would check and see when their last tweet was. If it was more than three months ago, I would un-follow them and move on.
- Finally, I would read their description, and see what list they would fit on. I would move them to this list, and move on to the next follower.
Four simple steps, but depending upon the size of your Twitter followers, it could take a while. I broke my campaign up into two separate days, simply writing down the name of my last follower before taking breaks.
My ultimate goal is to segment everyone off, and then work on building different relationships with my followers. As I interact with people more, I’ll move them over to my private lists (the lists I talked about earlier, home to my followers that have interacted with me in some way).
What do you think? Have you ever done” spring cleaning” before? Is it worth it? Leave your comments below.