Toys “R” Us Uses Facebook Viral Marketing For The Holidays

Last Thursday, Toys “R” Us announced its new “Become a Sing-a-ma-jig! Doll” app on Facebook, which allows you to take a picture of your face, and superimpose it on an image of the singing doll, then post it to your Facebook wall for everyone to see. This app is located on the “Holiday” tab of the Toys “R” Us Facebook fan page, and is set up to be very simple to use.

After you’ve uploaded the image on the doll, you can either post the image to your Facebook wall, or click on a link that takes you to the Toys “R” Us website, where you can purchase the actual doll as a child’s Christmas gift. This not only is prodding Facebook viral marketing techniques, but also giving users a clear call to action for buying the doll.

The app is a great way to get the Facebook users to do advertising, but also has a clear call to action that people can take. Setting up a call to action is something that I stress to businesses to not only allowing them to track ROI, but also to provide users with an easy way to purchase from their company. A call to action can take many forms, the Toys “R” Us one for example, or simply a sales page set up on your website, with links easily accessible to a business’ Facebook Fans.

Take a look at your own social networking pages. Are there clear call to actions available that strike a user to inquire about purchasing from your company? Though it is important to use Facebook to build a community around your brand, it is also important to note that people are going to be interested in buying from you when you give them quality content. Does your page do this?

Take a lesson from Toy’s “R” Us, and think of clever ways to not only to engage in Facebook viral marketing, but also getting users to actually purchase from you.

-Jerry Nihen

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    3 comments
    tigertrade
    tigertrade

    Very interesting article that will immediately help with my own viral advertising site where you can start a viral advertising campaign for free. Great information. http://neweconomyprofitsllc.com

    Ari Herzog
    Ari Herzog

    How many people are using this app, vs buying products from the store? I fail to see the call to action to buy, only to play on Facebook.

    Jerry Nihen
    Jerry Nihen

    That's something I'd be interested in hearing as well. They won't release the data (if they do) until after the holiday season, and it can be accurately calculated. The viral marketing comes from posting the app to each person's page that uses it, spreading awareness of the existence of the doll. I think a better question for them would be sales from the app compared to over forms of advertising.

    Jerry Nihen
    Jerry Nihen

    That's something I'd be interested in hearing as well. They won't release the data (if they do) until after the holiday season, and it can be accurately calculated. The viral marketing comes from posting the app to each person's page that uses it, spreading awareness of the existence of the doll. I think a better question for them would be sales from the app compared to over forms of advertising. The call to action to buy comes from when they prompt you to buy the doll after using the app.