While the image above may look like a jumbled up bar code to you, this image represents a “QR Code,” or a Quick Response Code. Used in Japan for years, these codes allow users with Smart Phones (ie, an iPhone or Android phone) to scan the code and instantly receive information on the code. For more information check out this video:
Not only does this code allow you to achieve better measurement results (for advertisements that you usually had to rely on large scale branding and “word-of-mouth” to measure) but you can easily integrate yourself into our ever growing mobile community.
To set one up for your business, I recommend starting with Google’s free generator. Their QR codes are integrated into their Places application.
Visit the following link: